Camouflage, you might think, is about blending in. But just as often, and especially these days, it's about standing out. Camouflage hides shapes by generating hints of many other possible shapes. Instead of staying silent, in other words, camouflage succeeds by being noisy: it hides signal with noise. Socially and esthetically, too, camouflage is more and more often about advertising allegiance.
The Art of Camo by Phil Patton
The Art of Camo from Voice: AIGA Journal of Design